SEO On-Page optimization is one of the most effective strategies that is used for improving the rankings on search engines.
By tweaking and optimizing features like Heading Tags, Meta Title, Description, Internal Links, you could increase the chances of gaining traffic and increasing rankings. As the name suggests, ON-Page is about the optimization of a website’s structure and content — anything that is on the web page.
And it is for this reason, Google considers On-Page SEO an important factor while ranking web pages on the first page. A website that is not properly optimized for both search engines and users, minimizes your chances of getting traffic from search engines.
In this post, you’ll learn everything you must know about SEO On-Page optimization. Follow the techniques provided by the best search engine optimization firm that you can implement to rank your website higher on search engines.
What is On-Page Optimization?
ON-Page SEO is a technique that helps Google search bots and users to understand what your web page is about. Any optimization that you control and include on your website comes under On-Page SEO.
With SEO On-Page optimization, you make your website more valuable to users to improve your visibility or rankings in search results on Google, Bing, Yahoo, or other search engines.
On-Page SEO leads to higher rankings, improved organic traffic to your site, and ultimately more sales. The results of On-Page SEO take time but once your SEO strategy gets off the ground, it can make your online rankings and sales soar.
ON-Page SEO Techniques for Higher Rankings
On-Page SEO, as you just learned, is one of the biggest ranking factors, it has the potential to make or break your website. Let’s move on to the practical part. Here are some ON-Page SEO techniques to rank on the first page of search engine results.
Publish High-Quality Content
The phrase ‘Content is King’ was made for the reason. A website without high-quality content is not going to survive with or without SEO. Content is what users come to see on your web page hence your content must serve that demand. The content that you include on your web page should be of high quality.
If you create long-form content on a topic or keywords that are of no use to your targeted audience, despite your best SEO On-Page optimization efforts chances are your webpage won’t get desired results.
Optimize Page Title and Meta Description
Take it from the best search engine optimization firm, optimizing the page title and Meta description is a very important part of On-Page SEO. When search engines ‘read’ your web page, among other things, they check the page title and meta description.
They do so because they want to understand what your web page is about and based on that they will rank your web page. If the title and meta description are well optimized and contain your primary keyword, they will lead to more clicks. And the more clicks you get, the higher your rankings will be.
Pay Attention to Your keyword Density
The density of keywords should be around 1.5 percent and it should include LSI keywords as well. LSI keywords have close relation with your primary keyword and they help search engines understand what your page is about.
The primary keywords should be added in the first and last paragraphs. Avoid using keywords unnecessarily as it could affect the quality of the content. You can check out your competitor’s website to see what keywords are they using and how they are using them.
Heading and Content Formating
Your web page needs to be properly formatted. You must include heading tags to highlight the sub-headings and important points. There should only be one H1 tag. Break down your sections by using H2 and H3 tags. Also, ensure that your content is readable. Use these tactics to ensure proper content formatting.
- Highlight the important points by using Bold, underline, or Italics.
- Use at least 14px font size.
- Add a new paragraph after every 3-4 lines.
- Use good spacing between the paragraphs to make the text easy to read.
Internal and External Linking
It is important to have a good linking structure (both internal and external) on your webpage. Internal links help the other pages of your website to rank better, as it provides traffic to that page. Adding links to the other websites can also help with your rankings. Just make sure that you’re linking to the website that is authoritative in your niche.
Investing in backlink building services can help to improve your search engine rankings and is a great way to gain traffic.
Page Loading Speed
Website speed is another ranking factor. People don’t stick to web pages that take longer than 3 seconds to load. So, website speed does matter when it comes to On-Page SEO and rankings.
Your job is to make sure that your website loads as fast as possible. Having a fast-loading website will result in customer retention and conversions.
Another SEO On-Page optimization ranking technique is having a mobile-optimized website. The majority of traffic now comes from mobile devices. This means, if your website isn’t mobile-responsive, you’re going to lose more than half of the traffic. Mobile- responsive isn’t a suggestion anymore, it is a requirement.
Google considers mobile-friendliness when it ranks the website. Low compatibility means low rankings. Therefore, check your website on a mobile device to ensure everything is properly displayed and aligned, including your CTAs.
Get Professional SEO On-Page Optimization Services
Being the best search engine optimization firm, we have been helping companies with their On-Page SEO. We know that businesses don’t have time to do everything themselves. That’s where we come in.
We know all the SEO strategies and backlink-building services to make your website rank on the first page of search engines. Contact us today, to know more about our SEO services.