The format in which you run your ad may influence how it appears. A viewer's video may run before, during or after an ad, and another form of advertising may appear on the YouTube home page
"Pre-roll" ads are those that appear before or during a video (mid-rolls or pre-rolls). They can be skipped after the first five seconds because viewers can decide if they want to watch them or not. If viewers continue watching after those first five seconds, you will only be charged. Ads need to be under 3 minutes in length (though 12 seconds is ideal). A person pays either when they watch the first 30 seconds or the whole ad, or if they click on the ad.
A bumper ad, at 6 seconds long, is a snappy variation of the in-stream ad. As with traditional advertisements, they're impression-based, they appear as pre-, mid-, or post-roll, and they're ideal for awareness and reach campaigns.
Skippable ads: 12 seconds
Skippable ads: 3 minutes
Skippable ads on YouTube Kids: 60 seconds
Non-skippable ads: 15 seconds
Non-skippable ads in EMEA, Mexico, India, Malaysia and Singapore: 20 seconds
Bumper ads: 6 seconds
YouTube videos that are skippable and non-skippable must be uploaded first as regular YouTube videos. In other words, for the most part, your video ad's technical specs will be the same as any YouTube video (file size, ad dimensions, ad image size, etc.). The video is now ready to go on your channel.
File format: AVI, ASF, QuickTime, Windows Media, MP4 or MPEG
Video Codec: H.264, MPEG-2 or MPEG-4
Audio Codec: AAC-LC or MP3
Aspect ratio: 16:9 or 4:3 is recommended, but YouTube will automatically adapt the file depending on the aspect ratio and device
Frame rate: 30 FPS
Maximum file size: 1 GB for Discovery ads
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