Gone are those days when social media was just a place to socialize with people digitally. For the past seven years or more, social media platforms have become the ultimate source for businesses to showcase their products and services. Not only does social media provide access to a wider range of audiences, but it also helps build a reputable brand.
However, the digital space is highly competitive and you need to stand out to win over your competitors in these highly competitive marketplaces. In 2022, approximately 93% of marketers in the US have used social media as their prime marketing channel.
Keeping up with the latest social media marketing trends is a good way to beat your competitors. Since these trends shift every year, you should be on your toes to make the required changes to your social media marketing strategy.
In case you are looking for upcoming social media trends in 2023, this guide is for you. We have broken down the most anticipated trends that will rule throughout 2023.
Video Content Will Rule
It is likely that video content will continue to be among the important social media marketing trends in 2023. Video has become a popular way to share content on social media sites because it can be a good way to get a message across and engage your target audience.
Many people prefer to watch videos rather than read text, and video content can be more visually appealing and attention-grabbing. Video content can also be more easily shared on social media platforms, which can help increase its reach.
In addition, a social media platform makes it easier for businesses to create and share video content with features such as native video uploads and live streaming. All of these factors make videos stand out among other important social media trends.
Virtual And Augmented Reality Will be The Game Changer
Since social media marketing is always changing, it’s hard to know for sure what specific trends will happen. But AR and VR could become more common in social media marketing in the coming years. As per experts, in 2023, the AR market will generate $70-$75 billion in annual revenue.
Both AR and VR have the potential to offer unique and immersive experiences for users. Businesses or digital marketers can use them to make appealing and engaging campaigns to promote their products or services. It’s important to keep in mind that the cost and availability of the right hardware may make it hard to use AR and VR in social media marketing. Also important would be the level of technical knowledge needed to make and use AR and VR content.
User-Generated Content will Shine
User-generated content (UGC) has been a popular trend in social media marketing for a while, and it’s likely to stay that way in 2023. UGC refers to any content that has been created and published by unpaid contributors or fans rather than the brand itself. This can include things like customer reviews, posts about the brand on social media, and videos made by users.
“Online users who come across UGC imagery are 81% more likely to convert into customers.”
One reason why UGC is so popular is that it can be an effective way for brands to build trust and authenticity with their audience. When potential customers see real people using and enjoying a product, it can be more influential than seeing the product advertised by the brand. UGC can also help a brand reach and be seen by more people because users can share the content on other social media platforms.
Use of Gated Content Will be High
Gated content has been a popular social media marketing strategy for some time. Users can only get access to gated content if they give something in exchange, like an email address or a follower on social media.
This is a good way for businesses to find new customers and grow their email lists or social media followings. But it’s important to find a good balance between using gated content, giving users something valuable, and not being too pushy about getting information.
Storytelling Will Set You Apart
Storytelling has been the most sought-after social media marketing strategy for social media marketers for a long time. Social media platforms such as Instagram and Snapchat have made it easier for businesses to share stories and connect with audiences in a more personal and engaging way.
Using storytelling in social media marketing allows businesses to showcase their products or services in a more relatable and authentic way. Doing this helps businesses build trust and loyalty with their social media users.
There are various ways businesses can incorporate storytelling into their social media marketing efforts. These include sharing customer stories, behind-the-scenes looks at the company, and creating engaging and shareable content that highlights the brand’s values and mission.
Influence Marketing Will Continue To flourish
Influence marketing, also called “influencer marketing,” is a way for businesses to promote their products or services by working with influential people on social media. This can be an effective way for businesses to reach a larger and more targeted audience, as influencers often have a large and engaged following.
Influence marketing is likely to be a popular trend since more people turn to these platforms for product recommendations and reviews.
But it’s important for businesses to choose their influencers carefully and make sure the partnership works well for their brand and their target audience. Also, it’s important to be clear about the nature of the partnership and let people know when content is paid for.
Bottomline
Marketers should have a strong social media strategy in place in addition to following social media trends. Make sure you have a different plan for all social media networks to get the most out of them.
Managing multiple social platforms by yourself can be hard, so you should talk to multiple social media companies before picking one. At Local SEO Buzz, our goal is to help businesses improve their social media marketing and get the most leads and Return On Investment (ROI). We are a social media marketing agency delivering top-notch results to our clientele across the globe.
