In order to be successful at social media advertising, you must first understand your target market. Your ads may not convert if you are displaying them in front of the wrong audience. If you don't understand your target audience, you risk wasting your time and money.
Consider your audience's demographics. What is their core? Which gender, income bracket, or occupation level do they fit into?
Who are the primary geographical segments of my audience? They live in what region, what county, and what state? Living in a rural, suburban, or urban area?
What is the interest of my target audience? An audience is targeted with social media based on their interests, habits, and behaviours. You can use this knowledge to better target your ad engagement and conversions by understanding your audience's habits and behaviours.
To create a successful marketing campaign, it's crucial to understand your core audience's behaviour. Do they shop online? Do they own a home? Travellers? Identification and engagement with customers interested in your products and services require you to understand these behavioural habits.
Once you identify your primary target audience, your social media marketing campaign will be more targeted to engage them.