With how accessible the internet is in today’s world, It’s almost unbelievable knowing that the number of people getting brand new access is still increasing! In fact, consistent internet usage has gone up by 10% in the last 3 years alone as suggested by research. Internet has seemingly infested every single facet of your life and it’s severely impacted people’s spending habits. The buying habits have had a change as well. Traditional offline marketing isn’t quite as effective as it used to be.
Marketing has always revolved around manufacturing connections with the audience. Connections translate into emotive responses and the very core fundamentals of marketing revolve around that. Today the traditional marketing tools don’t work in the digital realm and newer methods have to be adopted. It’s like they say. Times change and so do the ways, so we adapt and survive to the best of our ability. That’s been the story for human evolution and that’s how marketing has evolved as well.
But what is digital marketing? Well, here’s a simpler explanation. Digital marketing encompasses all marketing tools and techniques that use an electronic medium or the internet. Organizations leverage digital channels like social media, e-mail, search engines and other web-pages that may allow you to connect with others. There-on its your proficiency if you can pull leads and convert them into clients, that clearly lies within the realm of your expertise and the efficiency of your marketing plan.
A significant advantage digital marketing avails you, is the ability to reach a much larger audience in comparison to the traditional methods, and further allows for specific targeting of demographic that may be more likely to engage in business with you. It’s significantly more cost effective and allows for a plethora of analytical tools to constantly observe and evaluate your strategy and its performance through different metrics.
We are Local SEO Buzz, we ventured into the digital marketing realm over a decade ago and since have gone from strength to strength. Diversifying our portfolio and leaving a mark across all the different verticals we have managed to successfully employ digital marketing strategies and earned significant success for our clients. The client’s success directly translates to our success. You succeed, so that we do too.
Here’s a little introduction into the advantages digital marketing brings to the foray for you and your business:
You can quantify your prospective targets and create a new strategy that serves your goals specifically.
Digital marketing offers you innate flexibility and that same feature allows for a whole different sort of ideas and strategies to work with and work through. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Of course, you can measure certain demographics — including the magazine’s typical readership, or the demographic of a certain neighborhood — but it’s still largely a shot in the dark. Digital marketing, on the other hand, allows you to identify and target a highly-specific audience, and send that audience personalized, high-converting marketing messages.
Significantly cost-effective in comparison with traditional marketing.
Advertising campaigns are a big part of digital marketing. You can evaluate your campaign and its performance through various analytical tools and channels. It allows for a daily and sometimes even hourly reports that allow for changes to be made at any point that you think your strategy isn’t bringing in a high ROI. Traditional channels don’t allow for that. It ends up costing you up-front and living with the results. Like running an advertisement in a publication. You can’t change it once the decision has gone through. And you just have to live with the results even if they fail to bring in what you had hoped for.
Digital marketing allows you to have complete control over expenditure. You can choose the type of campaign to run, be it PPC campaigns or social media advertisement intensive campaigns. Digital marketing opens up a world of possibilities to channel through and
Search Engine Optimization- SEO.
Digital marketing lets you outrank bigger players in your industry.
If you work for a small business, it’s likely difficult for you to compete with the major brands in your industry, many of which have millions of dollars to invest in television commercials or nationwide campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.
For instance, you might identify certain long-tail keywords that relate to your product or service, and create high-quality content to help you rank on search engines for those keywords. Search engines don’t care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience.
That’s a lot of info, how about you give us a call and we can get together to discuss at length, and find out what digital marketing can do FOR YOU.
Bringing the buzz to you and generating results.
