One certain thing about SEO is that it’s constantly evolving. The strategies that used to work a few years ago won’t get you the same results in the current scenario. Google continually updates its algorithms and query processing mechanisms to provide its users with the best experience.
Therefore, to gain a competitive advantage, it’s evident that you need a fresh, out-of-the-box strategy. To help you craft a strong SEO strategy, we have explained SEO best practices in 2023 in this write-up. Let’s find out!
Reinforce EAT (Expertise, Authoritativeness, Trustworthiness) Signals
EAT signals have become increasingly important for SEO in recent years and are expected to be among the most important SEO trends in 2023. EAT is a fundamental part of Google’s results algorithm, and websites with high scores are likely to rank well in search results.
The emphasis on EAT is driven by the need to provide high-quality and relevant results to users. A higher score requires website owners to focus on creating content that is expertly written, trustworthy, and authoritative. This includes ensuring that the content is well-researched, factually accurate, and written by individuals who are considered experts in their field.
Importance of Semantically Related Keywords
The use of semantically related keywords will continue to be important for SEO and for improving the relevance of content for users. Using them helps search engines understand the context and meaning of the content, which can lead to higher rankings in search results.
Additionally, these keywords can help improve the user experience by making the content more easily understandable and navigable. Using semantically related keywords in 2023 will be among the top 2023 SEO trends and predictions for content relevance and user experience.
Voice Search Optimization
With the increasing popularity of voice assistants such as Amazon’s Alexa and Google Home, it’s becoming increasingly important to optimize for voice search.
“Every month around 1 billion voice searches take place.”
It means using natural language and long-tail keywords, as well as including structured data. This makes it easier for voice assistants to understand and present information.
Featured Snippets and Zero Click Searches
In order to provide users with the most relevant information as quickly as possible, search engines are increasingly using featured snippets and zero-click searches. This means that when users search for something, the answer is provided directly on the search results page, without clicking through to a website.
In order to optimize for this trend, it’s important to focus on creating high-quality content that directly answers users’ questions. Additionally, use structured data to help search engines better understand your content.
Emphasis on Mobile-First Indexing
As more and more users are using mobile devices, it becomes crucial to optimize content for mobile devices. This means that search engines will use the mobile version of a website to determine its ranking rather than the desktop version.
“Almost 50% of all internet searches are conducted on mobiles.”
To optimize for this trend, it’s important to ensure that your website is mobile-friendly, with a responsive design and fast loading times.
Page Speed will Hold the Ultimate Advantage
Page speed has always been an important factor in SEO, but it’s becoming increasingly so as users become less patient and expect fast results.
Slow page speeds can lead to a higher bounce rate and lower search engine rankings. To optimize for this trend, it’s important to ensure that your website is optimized for speed, with fast loading times and minimal use of large images or videos.
Video Content Will Continue To Rise
Video content is becoming increasingly popular, and it’s no surprise that it’s also among the SEO best practices in 2023.
“Blog posts that include video are 53 times more likely to appear on the first page of Google search results.”
Videos can help to increase engagement and dwell time, as well as provide an opportunity to target long-tail keywords. It’s important to create high-quality video content and optimize it for search engines, including closed captions, transcripts, and metadata.
User Experience will be the King
UX has always been important in SEO, but it’s becoming more important as search engines focus more on providing the best experience for users.
This means that it’s essential to optimize for things like page speed, navigation, and mobile friendliness. Additionally, ensure that your website provides valuable, high-quality content that directly answers search queries.
Backlinks Will Still Stay Relevant
Backlinks have always played a crucial role in search engine optimization, and they will continue to do so in 2023.
“SEO experts believe that external linking is the third most important factor for search optimization.”
Backlinks are links from other websites to your website, and they help signal to search engines that your website is valuable and credible. It’s important to create high-quality content that other websites will want to link to, as well as build relationships with other websites in your industry.
Local SEO Will Be Highly Important
Local SEO is becoming increasingly important as more and more businesses focus on reaching customers in their local area. This means that it’s crucial to optimize for things like Google Business Profile (formerly known as Google My Business (GMB) , local directories, and local keywords.
Additionally, you must ensure that your web pages are mobile-friendly and provide the ultimate user experience.
We have mentioned all the anticipated SEO trends for 2023 that you can use to draft strong SEO strategies and gain higher Google rankings. Apart from the trends mentioned above, you should pay special attention to core web vitals and technical SEO and understand users’ search intent. All SEO professionals must comply with the 2023 SEO trends and predictions to continue with their keyword research and content creation.
If you are struggling to generate maximum results out of your SEO strategy, you must consult Local SEO Buzz. We have been helping online businesses outrun their competitors and gain better SERP rankings.