In today’s digital world, customers rely heavily on online search engines to find businesses. A strong online presence is essential for business owners, particularly those with a physical location or serving a local area.
And for that, Google Business Profile plays an essential role. It’s a free and powerful tool that helps businesses connect with their potential customers searching for businesses like yours on Google Search and Maps.
In an age where ranking higher on search results is more important than ever. With almost every search happening on Google, building, nurturing, and optimizing your Google Business Profile can result in tons of long-lasting, locally focused, free traffic for your business.
In this blog, we will discuss the benefits of creating a Google business profile and how Google business profile services will provide your business with growth and sales. Let’s begin!
Key Takeaways
- Over 64% of customers have used Google Business profiles to find contact information.
- On average, 33% of Google Business Profiles receive 33 clicks per month.
- 16% of GBP listings receive more than 100 calls per month.
- Local businesses receive 94% of their GBP calls on weekends, according to 72% of local businesses.
- Using images in Google Business Profile has increased revenue per visitor by 17%.
Understanding Google Business Profile
Google My Business, which is now called Google Business Profile, is a free, easy-to-use business profile for companies to provide information, attract customers, and rank higher on Google search results. Your company’s profile determines how Google searches and maps present your company.
Millions of business accounts have been created for Google Business Profile, which covers nearly 4,000 categories.
Overview Section Of A Google Business Profile
Depending on the type of business and the information the business owner provides to Google, the overview section may contain the following information:
- Phone number
- Business hours
- Website address
- Service or product offerings
- Service area covered
- Business address
How A Google Business Profile Can Boost Your Sales
An increasing number of people trust Google to provide accurate information about their businesses. Therefore, you need to create a Google Business Profile for your company. It’s mainly important for two reasons:
- It helps businesses appear in local business search results for relevant search terms.
- It provides directions on Google Maps to help searchers visit physical locations.
Benefits Of Google Business Profile For Businesses
Boost Visibility
Google search is essential for narrowing down the search results, especially for consumers on mobile devices. More than 86% of people use Google Maps to locate businesses nearby. Being close by makes it convenient for customers to come to your business if you’re nearby, helping businesses make more sales.
Build Trust And Credibility
In today’s competitive market, it is difficult for customers to build enough trust with a business before making a purchase. A simple step you can take as a business owner to help with this is to set up Google Business profiles with your location.
Brands that show up on Google are almost 3 times more likely to be considered reputable by customers.
Ratings Enhance Appeal
90% of people read reviews before making a purchasing decision. With a Google Business Profile listing, customers will be able to review your business and leave feedback for others to see. This not only provides honest evaluations about what you’re doing right. (or what you could be doing better) but also add that star rating system next to your business on Google.
Over time, you’ll start to collect more reviews and a higher overall rating (responding to reviews helps with this as well). This is especially valuable when you need to gain a competitive edge.
Insight Into Customer’s Interest
It’s no secret that the more you know about your customers, the better you’ll appeal to them. From your Google Business Profile page, navigating to the insight section will give you a wealth of valuable analytics that break down how visible your brand is, who your target customers are, and how they’re engaging with your business.
This is a powerful way to gauge how your business is performing so you can zero in on what’s working. By learning more about the kinds of customers your business is attracting, you’ll also be able to modify and improve your marketing strategy’s performance.
Facilitates Essentially Free Advertising
Running a Google Ads is a great way to get to the top of Google but it can feel easier said than done once it comes time to maximize your Google Ads budget. The alternative is improving your SEO. But this method takes time and resources to build up your authority and ranking.
A Google Business Profile, on the other hand, provides a fast and free way to advertise on Google. It gives you targeted exposure on the world’s most trusted search engine—and it costs nothing.
Why Choose Local SEO Buzz?
A well-optimized Google Business Profile is critical for local SEO, especially for small businesses. However, simply creating a Google Business account is not enough to appear at the top of Google searches.
At Local SEO Buzz, we provide comprehensive Google Business Profile optimization and SEO Services in India for diverse clients. Our GBP experts will develop result-driven strategies to increase visibility on Google Maps and set you apart from the competition.
We have worked with multiple clients, including small businesses and large enterprises from different industries, and have managed their business profiles on Google. We have created thousands of listings over the past years, becoming a part of their success stories.
Conclusion
A well-optimized Google Business Profile is your business’s golden ticket to increased visibility, credibility, and customer engagement. By leveraging its power, you can attract more local customers, generate valuable insights, and ultimately boost your sales.
Don’t let this opportunity slip through your fingers. Unlock the full potential of your business with your business profile and Local SEO Buzz. Our expert team will craft a Google Business Profile strategy tailored to your specific needs, driving real results. Contact us today for a free consultation and take the first step towards dominating local searches.
