Display Ads.


Display Ads

Display ads play a major role in advertising. Pictures leave a lasting impression on the human mind.

There’s a significantly higher chance of converting a sales lead into a real sale through display ads than it is through e-mail marketing or even personal text engagement for target audience. Pictures always work better for they cross than language and cultural context barrier across different demographics and allow you to target a wider range of target audience which directly helps you generate larger engagement and a stronger flow through your sales funnels.

These ads are strategically optimized and placed to show up during a browsing session through your browser or just shuffling through you-tube videos, even checking your G-mail or whilst using a mobile app that shows targeted advertisement banners in the midst of operating it.


Static Banner Ads

Static banners have been around for a long time, Since the inception of the internet and the World wide web. Back in the year 1994, AT&T the telecom giant was the first one to purchase a display ad and about 44% of the people who saw it, engaged with it. Giving birth to the concept of CTR (click through rates).

A common place of confusion is when people see animation or a video in an advertisement and automatically assume that it’s a dynamic ad. Well, it’s still a static ad. The fact that it may house some dynamic visual aspects doesn’t change the very nature of these ads. A static ad is often defined as an advertisement that doesn’t change and remains true to the initial form when published, regardless of there even being some dynamic visual aspects. Static ads are often chosen when there’s a clear cut message and intention that isn’t due to undergo any changes as the advertisement strategy undergoes progression.

Dynamic Ads

Ideally designed for advertisers with a proper base in place like a fairly decent inventory if its product based or a well-developed website if its service based. Dynamic search campaigns use the content on the website to further target ads.

SERP(s) use dynamic Ad headlines and even landing pages are generated using the content from the very same website. Helping you maintain relevancy in your ad campaigns. A well planned creative description is another vital cog in the functioning of this whole advertising machine. The lack of dynamic ads will hurt your business as it will probably hamper the ability to maximize projected outreach and in-turn engagement. If your strategy is bereft of Dynamic ads even professionally handled Google Ads accounts with many keywords are bound to miss their target objectives and even get out of sync with the framework in place by google itself.


Expandable Ads

Browsing through the internet and surfing websites, we’ve all encountered advertisement banners that when hovered and scrolled upon expand beyond the initial confines of the visible banner and respond to interaction. That’s exactly what an Expandable Ad is, as the name suggests.

The fact that these ads are interactive it allows for initial curiosity to develop into interaction. Significantly increasing the chances of engagement turning into a lead. The interest garnering ability is extremely vital as interaction is the first step to converting a lead proficiently.

Another significant advantage an expandable banner ad avails you is the ability to construct a dynamic banner with the added feature of adding more info in the expanded banner post scrolling and interaction. It can house a variety of media formats, be it more text intensive information or a subtle animation or even a video clip. These ads are designed in two sizes. A small size called ‘invitation state’ and a large one called ‘expanded state’.

Research indicates there’s a significantly higher probability to generate engagement through expandable ads compared to immediate and more traditional alternatives. However, it still requires expertise since the optimization is still the key factor here.

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